The Email Split-Testing Workflow
This guide provides a structured approach to split-testing emails so you can stop guessing and start improving results with data. It walks you through every stage of planning and running tests, from subject lines to send times, helping you steadily grow engagement and sales.
What’s Inside:
- Email Testing Basics – simple steps for setting up split tests correctly.
- The ICE Framework – a scoring system to prioritise the best elements to test.
- Smart Metrics – track click rates, conversions, and the numbers that matter.
- Step-by-Step Test Design – a walkthrough for planning, running, and learning from tests.
- Real-World Examples – case studies showing how small changes improved results.
- 90-Day Testing Plan – a ready-to-use schedule for organised, consistent testing.
By following this workflow, you’ll know exactly how to test, measure, and optimise your email campaigns — turning small insights into bigger results and more sales.
Details:
- Pages: 34
- Words: 4,049
- File Size: 2 MB
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